Columbia is branching out once again. The company, which also owns Mountain Hardwear, Sorel, Montrail and Pacific Trail, has launched a new line of watches and instruments for the outdoors. Products will feature various combinations of altimeters, barometers, compasses, thermometers, ski timers, interval timers and more. The initial launch will feature 36 watches in 10 different styles, available in Columbia stores, online, and in outdoor and sporting goods stores.
In other outdoor gear business news, Clarus, a publicly traded investment firm, has bought specialty equipment company Black Diamond Equipment, Ltd., and Gregory Mountain Products, Inc., known for its backpacks. Black Diamond’s CEO Peter Metcalf will run the new company under the Black Diamond name.
– Deb Acord
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