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If we were to grossly generalize, we might divide the Competitive office into two broad groups. The first group consists of discerning cyclists who self identify as roadies and exhibit an occasional penchant for sartorial excess the second, cyclists who insist on function over form, mismatching kit in a kaleidoscope of clash that might be referred to as get the damn job done chic. One group is particular about the style of what they wear on the bike the other just wants to get out the door. The key area of overlap is that both groups insist on gear that is effective at its intended purpose, so the Assos iJ. bonkaCENTO. 6 profBlack Men's Jacket which blends style with fit and winter grade protection represents the rare instance where everyone in the office is in accord. Many of us in the first group sartorial excess tend to take a lot of friendly flak for our very particular, exacting approach to all things cycling especially from the second group kaleidoscope clash. For example, the first group refers to the act of propelling a bicycle on the road as cycling not biking and we take pride in making conscious decisions about what we wear on every ride, an impulse that requires us to tailor our laundry schedule to accommodate our weekly training plan. When they can even be bothered to comment on it, the second group might refer to this behavior dismissively as elitist or even pretentious. We think it's just good manners. But even the most ardently function only partisans who we're convinced do take some pride in never matching can find something to appreciate in Assos' profBlack line. Among other things, Assos' new profBlack line is a nod to professional cyclists who will sometimes run afoul of sponsorship obligations to clandestinely train in the most comfortable, well fitting, and highly functioning gear available. If you read comfortable, well fitting, and high functioning as, simply, Assos, then you know what we mean. After all, winter cycling
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